More to the point, executives at Paramount Studios are thrilled -- possibly ecstatic -- over the box office performance of their heavily touted and very expensive summer movie Transformers.
How excited are these executives? They released the Tuesday box office numbers on Wednesday morning, which was itself the July 4th holiday no less. $27.4 million in tickets sold on Tuesday, plus $8 million more on Monday night (see one article).
I cannot remember any studio releasing such midweek numbers before. I think that George Lucas released these numbers for the second Star Wars trilogy, but otherwise the box office estimates are released on Sunday afternoon.
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